Technology from a non-technical perspective within an IT company.
Friday, May 27, 2011
Navigating the waters of B2B Marketing can be tricky. Make sure you have clearly defined your target customer. If you aren't sure who that is, think of your top 3 clients you already have. Think about the things you already know about them- industry vertical, number of locations, even gender of decision makers. Then give them each a call and ask them specific questions about size of company and what they would look for if they were going to replace you.